Each member of the Lit Circle group will post a press release for Do Androids Dream of Electric Sheep to aid your book trailer. A press release is one of the easiest and most effective tools to make the masses aware of a product. The main objective of a press release is to create public awareness, get brand recognition and influence the target market to buy the product. Here are a few points you will need to follow when writing the press release for your Lit Circle Book:
1.) Each press release will state ‘For Immediate Release’ at the very beginning. After this you will mention your group’s contact information. Contact information will be: business name, contact number, e-mail address and the website address.
2.) Next create a headline. It needs to be catchy and have the ability to make the reader go through the press release. A good headline is the key to a successful press release. Most of the readers will be attracted to the press release only by reading the headline.
3.) Format:
The first paragraph will start with an explanation of the Product, Price, Place, and Promotion. Mention why the book is important and where can it be purchased.
In the second and third paragraphs, give detailed descriptions regarding the good qualities of the book. Explain the basic plot, characters, themes. Why is this story better than others? Essentially, why should the consumer buy your product and not the others available in the market. Keep in mind that you want to create the need for the book and present the book as the ultimate solution. It’s always helpful to mention quotes from the Press or critics.
In the final paragraph, summarize the main benefits of purchasing the book. Also restate the price and the place where the book can be purchased.
Posts must be at least 200-300 words and are due 3PM Friday, 4/25.
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